Convincing fertile people that they're not, and other new industry tricks
One in every six couples is infertile. That's good, but is it good enough? What about the other five couples? Surely that's where the real money is. A step-by-step guide to wringing more money out of fertility.
It used to be a thing in Scotland to convince people to have all their teeth pulled out and to get false teeth instead. My grandmother had that d…